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#PashFam for Black Lives Matter

#PashFam for Black Lives Matter

Dear #PashFam,

I have taken some time to educate myself and listen 
so I could write this from the humanity of my heart, 
and the logic and reasoning in my head.


I was raised racist. 
I was told to not be friends with Black people. 
I was told not to get darker. 
I was told to put a clothespin on my nose to make it look more “white.” 
I see now how problematic these things are. 
I am sorry for not taking action and using my privilege sooner. 
I am sorry for not taking the cries of our Black siblings as seriously as I do now.


I am committing to doing better now. 
I do not take commitments lightly. 
My word is something I hold sacred. 
It is the magic that manifests. 
This is a movement. 
This is not a moment. 
This is not action out of reactive shame. 
This is a game plan to make systemic change. 
This is not a newsletter. 
This is a commitment. 
Committed, consistent action is what this movement needs. 
It is the only way it lives on.


Black Lives Matter doesn’t need another performative business ally.

It needs a business accomplice.

It needs companies that not only put their money where their mouth is,

but really put their own superpowers in service to their mission

to bring justice, healing, and freedom to Black people across the globe.

We aim to be that accomplice.


What We Are Doing Now:

  1. Donating and investing 50% of our upcoming (6/15) launch day proceeds to Black Lives Matter, Equal Justice Initiative, Black-owned businesses, nonprofits supporting the BLM movement, artists, healers and other Black leaders of the revolution that align with our values.
  2. Actively seeking out Black creators to make future designs and content.
  3. Intentionally using our social media influence to amplify the work of Black educators, healers, creators and activists.
  4. Removing quotes from former slave owners from the future print of all of our planners and replacing them with quotes from BIPOC (Black, Indigenous, People of Color).
  5. Continuing to provide free access to all of our tools (planner, insert PDFs) so that everyone can use them to chase their goals regardless of financial ability.
  6. Continuing to educate our team about anti-racism and dismantling white supremacy by hiring a Diversity and Inclusion Consultant to lead conversations about race.
  7. Submitting career listings across a wider range of job forums to increase diversity within our applicant pool and continuing to hire on merit and not race.
  8. Educating the #PashFam on how to use their Passion Planners on topics to fight for justice, ranging from practicing self-care and preventing burnout to taking action.
  9. Creating products that specifically address issues that oppressed communities are facing (i.e. finance management, healing trauma, etc.)
  10. Checking ourselves constantly, having the courage to admit when we are wrong, and taking action to make it right.

Passion Planner’s vision is a world where everyone has access to the tools and community they need to heal.

When we heal ourselves,
the healing ripples to our families,
our communities,
and eventually the world.
The world cannot heal if our Black siblings are treated like second class citizens.
We cannot heal if we continue to support the powers that keep it that way.
We cannot heal if we keep wounding one of our own.
We cannot heal if those who wound others are not served justice.
We are playing this game of revolution on level expert,
in the midst of a pandemic,
heated internet debates,
violence and greed.


It is hard.
It is tiring.
I know we will not always get it right,
but we are committed to doing our best.


I love you all, and remember,

It doesn’t have to be perfect, it just has to start.


Angelia “Angel” Trinidad
CEO and Founder, Passion Planner

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